Bad Results for Google in Recent 2nd Circuit Ruling Over Keywords

6 04 2009

Anyone with more than a passing interest in trademark law or the internal workings of Google (we’d imagine the latter might outnumber the former) will likely be interested in a Second Circuit ruling that came down on Friday.

In an opinion penned by Judge Pierre Leval, a three-judge panel ruled that Google must face a trademark infringement lawsuit for selling keywords that trigger ads. Click here for the Recorder story.

The panel reversed a lower court’s dismissal of a case brought by a computer-repair company called Rescuecom. Google had recommended that a Rescuecom competitor use Rescuecom’s trademark as a keyword that would bring a link to the competitor’s Web site. Rescuecom objected to Google’s use of the Rescuecom trademark for these purposes and sued, alleging trademark violation.

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