Start-Up Plans to Make Journalism Pirates Pay Up
27 07 2009Online piracy isn’t just a problem for music companies; it hurts newspapers and magazines as well. News organizations are now trying to do something about the many Web sites that simply copy articles and paste them into their own pages.
Last week The Associated Press said it would put warnings against copyright violation on its articles and digitally track illegitimate uses. It didn’t say what it would do to violators, but it has been quick to use legal means to block reuse of its material.
A start-up called Attributor, based in Redwood City, Calif., is proposing an approach that is more carrot than stick. It has developed an automated way for newspapers to share in the advertising revenue from even the tiniest sites that copy their articles.
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