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Google has filed 64 domain name disputes with the National Arbitration Forum since 2001. It has won 62 times, arguing that the names in question were confusingly similar to its own. But on Christmas Eve, Google suffered its second loss in eight years as the arbiters decided that groovle.com was not similar enough to Google’s name and that it had not been registered in bad faith.

This, despite the fact that groovle.com offers a “groovy custom search homepage.”

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