How Much Does 1-800 Contacts Hate Competitive Keyword Advertising? $1.1M Worth!?
19 05 2010By Eric Goldman
Rader Fishman & Grauer PLLC v. 1-800 Contacts, Inc., 2:10-cv-00191-TS-DN (redacted complaint filed March 30, 2010; answer and counterclaim filed March 25, 2010; counterclaim answer filed April 19, 2010)
1-800 Contacts has been a repeated guest star on this blog, principally for their duplicitous attitudes towards keyword advertising. 1-800 Contacts has used competitive keyword advertising in the past and was part of a coalition that helped scuttle Utah’s second attempt at regulating keyword advertising. On the other hand, 1-800 Contacts was a major player in Utah’s third attempt to regulate keyword advertising, and it has been an aggressive plaintiff in numerous lawsuits against competitive keyword advertisers, including the infamous 1-800 Contacts v. WhenU case and numerous obscure lawsuits that no one is closely watching.
The content in this post was found at http://blog.ericgoldman.org/archives/2010/05/how_much_does_1.htm and was not authored by the moderators of freeforafee.com. Clicking the title link will take you to the source of the post.
