Foley & Lardner Update: Court Upholds Google Sale of Trademarks as Keywords

15 08 2010

The digital era has required courts to rethink and reimagine almost every aspect of trademark, copyright, and patent law. Foley & Lardner publishes an interesting memo on the latest watershed ruling in trademark law, in which the U.S. District Court, covering the Eastern District of Virginia ruled on August 2 that Google may sell trademarks as keywords used in paid advertisements on its search pages.


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