“App Store” Isn’t Generic, But Apple Can’t Enforce Its Purported Trademark in the Term–Apple v. Amazon

2 06 2012

By Eric Goldman

Apple, Inc. v. Amazon.com Inc., 2011 WL 2638191 (N.D. Cal. July 6, 2011)

Apple’s enforcement campaign over the term “App Store” is ridiculous. Apple is trying to prop up a farcically weak trademark claim–and to what end? To prevent its competitors from using the only logical term to describe their venue? Apple’s efforts to control the term seem to be anti-consumer because Apple wants consumers think harder to figure out the relationships between various vendors.


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