Buying Personal Names for Keyword Ads Isn’t a Publicity Rights Violation–Habush v. Cannon

5 06 2012

By Eric Goldman

June 9, 2011

Habush v. Cannon, 09-CV-18149 (Wis. Cir. Ct. June 8, 2011). The June 2010 denial of the motion to dismiss. A good overview article from when the complaint was filed.


A Wisconsin court has said that a keyword advertiser didn’t violate publicity rights by buying a person’s name for keyword advertising. Although the propriety of keyword advertising on a third party trademark has been hotly contested since at least 2004, I believe this is the first ruling addressing the publicity rights issue.


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