“Social Media and Trademarks” Presentation at AALS

21 01 2013

By Eric Goldman

Earlier this month, I spoke at the AALS IP Section meeting in New Orleans on the topic of “trademarks and social media.” My slides. Though I’ve written in this area (see, e.g., my Online Word of Mouth paper from 2007), I didn’t have any new academic research to report. As a result, I decided to take an anthropological approach to the subject material by recounting some of the interesting things I see in social media from a trademark perspective:


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