Another Google AdWords Advertiser Avoids Trademark Liability–Whipple v. Brigman

19 02 2013

By Eric Goldman

Whipple v. Brigman, 3:12CV258 (W.D. N.C. Feb. 13, 2013)

I’ve repeatedly said that trademark lawsuits over Google AdWords advertising rarely make financial sense. This case would clearly support that proposition, except both parties proceeded pro se. Instead, the lawsuit was just a big waste of time and judicial resources.


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