Another Keyword Advertising Lawsuit Unceremoniously Dismissed–Infostream v. Avid

22 11 2013

Infostream Group Inc. v. Avid Life Media Inc., 2013 WL 6018030 (C.D. Cal. Nov. 12, 2013)

 

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Infostream claims trademark rights in the terms “WhatsYourPrice.com” and “Seeking Millionaire,” and it alleged that Avid (operator of the notorious website AshleyMadison.com among others) bought those terms as keywords in Google AdWords to promote its CougarLife.com, EstablishedMen.com and ArrangementFinders.com websites. In light of the Network Automation case the court relies upon, Infostream’s trademark lawsuit over the AdWords purchases goes nowhere. Calling Infostream’s arguments “self-defeating,” the court says:

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