The GOOGLE Mark Isn’t Generic–Elliott v. Google (Forbes Cross-Post)

28 11 2014


The “Google” trademark regularly ranks as one of the most valuable trademarks in the world. In 2011, Forbes estimated the trademark’s value at $44B, and a more recent estimate placed the value at $113B. Almost certainly, the “Google” trademark is Google’s single most valuable asset. Recently, Google’s opponents in a court case claimed the trademark had become “generic,” so everyone could freely use it without restriction. Fortunately for Google, the court decisively rejected the challenge, confirming that “Google” remains a valid and protectable trademark.


The content in this post was found at and was not authored by the moderators of Clicking the title link will take you to the source of the post.



Leave a comment

You must be logged in to post a comment