YouTube has paid $1 billion to rights holders via Content ID since 2007

28 11 2014

The Financial Times reported on Monday (paywall) that YouTube has paid out $1 billion to copyright holders in a program that allows them to monetize unauthorized use of their copyrighted material.

YouTube introduced ContentID in 2007 to scan user-generated uploads for copyright infringement. When ContentID finds an upload that may have unauthorized copyrighted material on it, it alerts rights holders and gives them the option to either have the video taken down or to place ads on the video and make money off those views.

Over 5,000 copyright holders, like music labels and TV and movie studios, participate in the program.


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