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In the wake of the release of stolen, intimate photos from a number of celebrities’ cell phones this past weekend on 4chan’s /b/ Web forum, the site has added something to its rules and policies—a Digital Millennium Copyright Act takedown policy. While 4chan previously relied on its rapid expiration of content to keep 4chan LLC and site founder Chris “moot” Poole out of trouble, the heavy scrutiny that came from the latest round of celebrity exposure has pushed the site to adopt more formal measures to avoid litigation. (Victims of photo theft could use copyright claims to seek damages from publications and websites that publish them.)