Google submits 1,928 pages arguing for a trademark of the word “Glass”

17 12 2014
Google’s attempt to trademark the word “Glass” is being met with opposition at the US Patent and Trademark Office, reported The Wall Street Journal Thursday. The term’s generic nature and the potential for customer confusion about other products that involve the word “Glass” are two of the office’s biggest concerns, but Google continues to push back. The company has already successfully trademarked “Google Glass.”

Google originally submitted the application in July 2013 for the word “Glass” styled in a particular font as branding for its Google Glass smart glasses. The USPTO responded in the fall, saying there are two problems with trademarking “Glass.”

The first is that the word is “merely descriptive” and that the product does not actually contain any glass (it’s made of titanium and plastic). Second, the word is too similar to pre-existing trademarks, making confusion “as to the source of the goods” likely, the USPTO said.


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