Appeals court reverses itself, gives Amazon a trademark win over watchmaker

18 11 2015
Ars Technica
October 21, 2015
Joe Mullin
A panel of federal appeals judges has taken the unusual step of reversing a position it reached just three months ago when it decided Amazon must face a trademark lawsuit due to search results it produced related to a watch.

In a superseding opinion (PDF) published Wednesday, the same three-judge panel from the US Court of Appeals for the 9th Circuit says that Amazon’s search results aren’t likely to produce the consumer confusion anticipated by watchmaker Multi Time Machine. “[B]ecause the page clearly labeled the name and manufacturer of each product offered for sale and even included photographs of the items, no reasonably prudent shopper accustomed to shopping online would likely be confused as to the source of the products,” wrote Judge Barry Silverman for the majority.



The content in this post was found at and was not authored by the moderators of Clicking the title link will take you to the source of the post.



Leave a comment

You must be logged in to post a comment