Disney Not Liable For Disclosing Device IDs And Viewing Habits

4 12 2015

Technology & Marketing Law Blog

November 1, 2015

Venkat Balasubramani

This is another VPPA case grappling with the question of how the statute defines “personally identifiable information.” A recent key VPPA ruling addressed the issue of whether someone who downloads an app is a “subscriber” (answer: no), but the PII question is one that has vexed several courts. Most courts hold that the information disclosed must, “without more,” identify a person. Thus, the VPPA does not apply to disclosure of a unique identifier that the recipient could use to ascertain the user’s identify.

Plaintiff, a Roku user, downloaded the Disney app via the Roku channel store. He was able to watch Disney videos using this app. He alleged that Disney allowed a third party (Adobe) to collect the (hashed) serial number of plaintiff’s Roku device along with the plaintiff’s viewing history.


The content in this post was found at http://blog.ericgoldman.org/archives/2015/11/disney-not-liable-for-disclosing-device-ids-and-viewing-habits.htm and was not authored by the moderators of freeforafee.com. Clicking the title link will take you to the source of the post.



Leave a comment

You must be logged in to post a comment