Brief Roundup of Three Keyword Advertising Lawsuit Developments

10 02 2018

1) Xymogen, Inc. v. Digitalev, LLC, 2018 WL 659723 (M.D. Fla. Feb. 1, 2018). This appears to be a typical competitive keyword advertising case, with the twist that the plaintiff also alleges counterfeiting. The defendant moved to dismiss.


2) Engineered Tax Services, Inc. v. Scarpello Consulting, Inc., 2018 WL 741371 (S.D. Fla. Feb. 6, 2018). This appears to be a standard competitive keyword advertising case. The plaintiff made the following discovery request:

3) Edible Arrangements sued Google for product listings ads where the ad matrix is a mix of ads from Edible Arrangements and third parties. See this implementation:


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