From Piracy to Profit

7 11 2008

While Viacom pushes forward with their billion lawsuit against YouTube, Viacom subsidiary MTV Networks (which includes MTV as well as Comedy Central, BET, Spike and Nickelodeon) has reached a deal with MySpace to allow users of the social networking site to post videos of copyrighted content that was originally broadcast over the cable channels.

Rather than monitoring for copyrighted material among the videos uploaded by users with the purpose of forcing them to take it down, MySpace and MTV are partnering up with a technology company named Auditude, which will monitor for copyrighted material with the purpose of making more money for everyone involved.


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