Do Trademark Owners Really Need to Fear a Facebook “Land Rush?”

12 06 2009

I’ve received a slew of e-mails from law firms and sources over the last few days regarding Facebook’s announcement that, beginning at midnight EST on Saturday, it will allow “usernames” to be tacked on to the end of the Facebook URL to create personal URLs. In other words, John Smith could have his Facebook profile set up at

This development is causing a minor freak-out among trademark lawyers, eager to reassure clients that they’re on top of every occurrence in Internet-land.


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