Bing-Go! Microsoft Sued For Trademark Infringement

15 01 2010

If you have been noticing, there’s a new search engine service in town. It is called “Bing”, and is a reworked and rebranded version of Microsoft’s “Live Search”.

However, the use of this name has rattled a design firm, based in St Louis, USA, that goes by the name Bing! Information Designs. Bing! recently filed a lawsuit against Microsoft for alleged trademark infringement and unfair competition. Bing! has been in business since the year 2000. The design firm is seeking unspecified actual and punitive damages, including having Microsoft pay for corrective advertising to remedy the confusion it caused.


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