Trademark Owner Gets Injunction Against Keyword Ad Campaign That Generated No Sales for the Advertiser
1 04 2011By Eric Goldman
April 1, 2011
InternetShopsInc.com v. Six C Consulting, Inc., 2011 WL 1113445 (N.D. Ga. March 24, 2011)
[I know the headline sounds like an April Fools joke, but no April Fools here…although, as I will show, this case definitely involved some foolishness.]
I hate sounding like a broken record, but I’ll say it again. Most keyword ad lawsuits are not economically justified, so trademark owners are almost invariably making a bad business decision bringing them. Check out this beautiful case study of that principle.
The content in this post was found at http://blog.ericgoldman.org/archives/2011/04/trademark_owner.htm and was not authored by the moderators of freeforafee.com. Clicking the title link will take you to the source of the post.
