Social Media Marketing Is Relevant to Trademark Confusion Analysis–Quia v. Mattel
28 07 2011By Eric Goldman
Quia Corp. v. Mattel, Inc., 2011 WL 2749576 (N.D.Cal. July 14, 2011)
Both parties offer educational games under the brand “IXL” (presumably a homophone for “I excel”). The parties dispute who came first.
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