Another Google AdWords Advertiser Defeats Trademark Infringement Lawsuit–CollegeSource v. AcademyOne (Forbes Cross-Post)
10 02 2013By Eric Goldman
CollegeSource, Inc. v. AcademyOne, Inc., 2012 WL 5269213 (E.D. Pa. October 25, 2012)
Over the last dozen years, there have been countless trademark lawsuits over competitive keyword advertising (i.e., when a company buys its competitor’s trademark to display keyword-triggered advertising). However, only a few of those cases–about a dozen, by my count–have reached a final outcome in a United States court, as opposed to out-of-court resolutions like a settlement. Of those, trademark owners rarely win, as demonstrated by a recent ruling.
The content in this post was found at http://blog.ericgoldman.org/archives/2012/11/another_google.htm and was not authored by the moderators of freeforafee.com. Clicking the title link will take you to the source of the post.
