Another Google AdWords Advertiser Defeats Trademark Infringement Lawsuit–CollegeSource v. AcademyOne (Forbes Cross-Post)

10 02 2013

By Eric Goldman

CollegeSource, Inc. v. AcademyOne, Inc., 2012 WL 5269213 (E.D. Pa. October 25, 2012)

Over the last dozen years, there have been countless trademark lawsuits over competitive keyword advertising (i.e., when a company buys its competitor’s trademark to display keyword-triggered advertising).  However, only a few of those cases–about a dozen, by my count–have reached a final outcome in a United States court, as opposed to out-of-court resolutions like a settlement.  Of those, trademark owners rarely win, as demonstrated by a recent ruling.


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