It’s Illegal For Offline Retailers To Collect Email Addresses in CA.–Capp v. Nordstrom
3 12 2013The California Supreme Court issued a decision a couple of years ago holding that a zip code is “personal identification information” under the Song-Beverly Credit Card Act of 1974, making it illegal for retailers to ask consumers to provide zip codes in connection with credit card transactions. (See “California Supreme Court Rules That a ZIP Code is Personal Identification Information — Pineda v. Williams-Sonoma.”) Extending that precedent, this case holds that retailers can’t ask for email addresses during credit card transactions. (Note: the statute does not apply to online or other “card-not-present” transactions, so online retailers are off the hook.)
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