Ninth Circuit Rejects Plaintiffs’ Bad Misreadings of eBay’s User Agreement–Block v. eBay

3 04 2014

The plaintiffs attacked eBay’s “Automatic Bidding System” (sometimes called “proxy bidding”). Bidders list their maximum bid but only bid an increment above the current bid. As new buyers show up, eBay’s software keeps automatically bidding in specified increments until the bidder’s maximum bid is reached. It’s a pretty intuitive process, and I grasped it fully with my first eBay purchase 15 years ago.


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