Another Keyword Advertising Lawsuit Fails Badly
23 01 2015
The antagonist is a Florida van rental service operating under several brands. The services include special transportation services for people with various ailments. The defendant, apparently providing similar or rival services, bought Google AdWords on several common phrases that overlapped with the antagonist’s brand names. The defendant also used Google’s dynamic keyword insertion tool, so the keywords–overlapping the antagonist’s brand names–showed up in the ad titles.
Case citation: Florida Van Rentals, Inc. v. Auto Mobility Sales, Inc., 2015 WL 179294 (M.D. Fla. Jan. 14, 2015).
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