Another Keyword Advertising Lawsuit Fails Badly

23 01 2015


This case is so pathetic, it probably only warrants a tweet. The TL; DR version: another trademark owner initiates a lawsuit over keyword advertising and gets crushed in court. The end.

The antagonist is a Florida van rental service operating under several brands. The services include special transportation services for people with various ailments. The defendant, apparently providing similar or rival services, bought Google AdWords on several common phrases that overlapped with the antagonist’s brand names. The defendant also used Google’s dynamic keyword insertion tool, so the keywords–overlapping the antagonist’s brand names–showed up in the ad titles.

Case citation: Florida Van Rentals, Inc. v. Auto Mobility Sales, Inc., 2015 WL 179294 (M.D. Fla. Jan. 14, 2015).


The content in this post was found at and was not authored by the moderators of Clicking the title link will take you to the source of the post.



Leave a comment

You must be logged in to post a comment