Trademark Tea Leaves: Balancing Product Secrecy with Public Trademark Registration

18 11 2015


October 8, 2015

Brian Focarino

Among the most promising tech tea leaves product launch predictors rely on are publicly available applications and registrations for intellectual property. Given the importance of product launches and the proliferation of speculation surrounding them, many of the world’s highest profile companies – particularly tech darlings like Apple and Google – have sought ways to balance IP protection, its corresponding public disclosure requirements, and their desires to keep new products “secret” before they are formally announced. The result has been a growing trend of U.S.-based companies relying on earlier foreign trademark applications as the basis for later U.S. applications, a process that is provided for under the Trademark Act.


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