Annual Trademarks Report: Global Insights on Trademark Trends

20 11 2015

Thomson Compumark

November 2015

Thomson Reuters

Trademark filings are a consistent indicator of economic activity, and 2014 was no exception. While China’s trademark filings grew dramatically last year, the overall pace of new trademark activities in both established and developing economies slowed across the rest of the world.

With over 1.7 million new trademarks registered in 2014, China saw its overall trademark growth rate jump 71% last year, underscoring just how important the Chinese economy has become to multinational brand strategies. The steady eastward march of brands to China makes sense. China’s 2015 GDP is estimated at over $11 trillion (in US dollars), over twice as much as both Japan and Germany and closing in on the U.S., with over 7% annual growth. The world has never witnessed this rate of growth for an economy so large.1 Amidst this rapid growth, businesses of every type have identified extensive opportunities for trade and foreign direct investment.

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