Video Privacy Protection Act Narrowed – App’s Transmission of Roku ID Not Disclosure of Personal Information

2 12 2015


October 27th, 2015

Jeffrey Neuburger

A New York district court opinion is the latest addition to our watch of ongoing VPPA-related disputes, a notable decision on the issue of what exactly is a disclosure of “personally identifiable information” (PII)  under the VPPA.  Does PII refer to information which must, without more, link an actual person to actual video materials?  Or are there circumstances where the disclosure of video viewing data and a unique device ID constitute disclosure of PII?


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