Court Beats Down Another Competitive Keyword Advertising Lawsuit–Beast Sports v. BPI

18 01 2017

If you’ve been keeping up with the blog over the past several years, you already know that competitive keyword advertising lawsuits consistently lose in court. So in that sense, today’s blog post isn’t telling you anything new. Yet, it’s still nice to see a court so skillfully dismantle a plaintiff’s arguments.

The litigants compete in the already sketchy world of sports nutrition supplements. Beast Sports allegedly bought banner ads at Amazon triggered by searches for various BPI-related trademarks. The court included a screenshot showing the Beast ad:

Beast ad

The parties dispute whether the banner ad links to Beast’s website or an Amazon page of Beast products.



Case citation: USA Nutraceuticals Group, Inc. v. BPI Sports, LLC, 2016 WL 695596 (S.D. Fla. Feb. 22, 2016)


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