President Trump and the Right of Publicity of a political figure

25 02 2017

FEB. 13, 2017

Mother Jones

No one has entered the White House with a greater sense of self-worth than Donald Trump. The president considers his personal brand to be one of his biggest assets—valued at $3.3 billion, in his own estimation. (Forbes, which has spent yearsreporting how Trump inflates his net worth, says the actual value is intangible.) Trump and his companies have registered hundreds of trademarks with his name in them, from The Donald to The Trump Follies. Never in American history has there been a president more concerned with controlling his image, not simply as a matter of personal pride, but as a matter of preserving his bottom line.


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