Free for a Fee

Avery Labels worked hard to establish its brand among consumers as the premier retailer of label products, as well as providing software solutions through their design-and-print-online tool and one-stop premium printing service, “WePrint.” As a result, when consumers search online for label products, Avery is typically the top-of-mind brand, making Avery the envy of its competitors. A few of those competitors recently attempted to benefit from Avery’s category-leading position by using the Avery trademark on their digital marketing ads without Avery’s permission, which not only drove up Avery’s ad costs and cut into its results, but was a clear case of trademark infringement.

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The content in this post was found at http://www.ipwatchdog.com/2017/04/29/trademark-hijackers-hurting-online-advertisers-heres-how-to-stop-them/id=82505/ and was not authored by the moderators of freeforafee.com. Clicking the title link will take you to the source of the post.