Can the name of a fictional, intergalactic game evolve into a trademark protectable in the world of mere groundlings?

24 01 2018

In its latest action in a multi-jurisdictional conflict with a mobile gaming producer, Lucasfilm Ltd. LLC and Lucasfilm Entertainment Company Ltd. LLC filed a complaint for trademark infringement in the Northern District of California on December 21, 2017. The complaint alleges, among other things, trademark infringement against a London-based game developer Ren Ventures Ltd. for using the word SABACC as the name of their iOS and Android mobile game. Other causes of action include copyright infringement, cancellation of the defendant’s trademark, unfair competition, common law trademark infringement, and California unfair competition.


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